Have you ever wondered why you spend your days looking at a picture of
a sheet of paper on a computer display? That's not just idle
pondering. If you produce word-processed documents and distribute
them by email or web, the chances are you are inconveniencing your
audience, and reducing the chances of getting your message across, or
getting future business.
Let's look at a couple of examples:
Imagine you send out flyers for events. No doubt these will contain a mix of text and images. But you don't know what size and shape of display they will be viewed on. There's a very real chance either important text or the crucial image that's supposed to grab attention will not be visible as soon as the reader opens the flyer. That massively increases the chances of the busy reader loosing interest and moving on to something else, leaving your flyer unread.
Now imagine you produce technical guides or instruction manuals. Anyone viewing these on a display is likely to have to scroll between text and diagrams to follow the instructions, loosing their place in the text whenever they need to view the diagram. This wastes their time, makes it harder to follow the instructions, and ultimately makes it less likely that they will use your guides or manuals in the future.
These issues arise because conventional word processors present content
in a rigid layout, designed around the printed page rather than the
display, with headings and images in fixed positions relative to
text. You may think the answer is simply to distribute the
materials in printed form. But this costs money, wastes time
getting the materials to the readers in the post, and damages your
organization's environmental credentials by wasting trees.
Now imagine there was a word processor designed for the computer display rather than the printed page. One that ensures your opening text and image are visible as soon as the reader opens the document. And one that keeps important diagrams visible while the reader scrolls through text; delivering the correct image along with each section of text.
Meet FlexiWriteTM, the world's first word processor designed for the computer display. FlexiWrite also lets your readers scroll through text while keeping the headings visible. So they can remind themselves where they are in the document without having to scroll back up to the top of the page. Compare that to a conventional word processor, where headings can even end up on different pages from the content to which they relate! Because FlexiWrite is designed for the display rather than the page, it spreads content across it, making full use of the space available. It does not unnecessarily hide content above and below the display, as inevitably happens with page-shaped conventional word processors. Best of all, because FlexiWrite is free, you know anyone can read your documents without having to spend money on software, and because it's available for the three most popular desktop/laptop operating systems, you know anyone can read it no matter what system they are using.
I believe that the dream of the paper free office has not been realized because conventional word processors are designed around the printed page and not the display. Yet many of the documents produced in them will never be printed. And many more will only be printed because the on-display reading experience from a conventional word-processed document is sub-optimal. I am sure there are many other uses for FlexiWrite besides the examples above. Why not get in touch via Facebook or LinkedIn (links to the left) and let me know how FlexiWrite helps you and your readers?
Samuel Green, FlexiWrite creator.
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