Why FlexiWriteTM

Ever wondered why you spend your days looking at a picture of a sheet of paper on a computer monitor?  That's not just idle pondering.  If you produce word-processed documents and distribute them by email or web, the chances are you are inconveniencing your audience, and reducing the chances of getting your message across, or getting future business.

Let's look at a couple of examples:

Imagine you send out flyers for events.  No doubt these will contain a mix of text and images.  But you don't know what size and shape of monitor they will be viewed on.  There's a very real chance either important text or the crucial image that's supposed to grab attention will not be visible as soon as the reader opens the flyer.  That massively increases the chances of the busy reader loosing interest and moving on to something else, leaving your flyer unread.

Now imagine you produce technical guides or instruction manuals.  Anyone viewing these on screen is likely to have to scroll between text and diagrams to follow the instructions, loosing their place in the text whenever they need to view the diagram.  This wastes their time, makes it harder to follow the instructions, and ultimately makes it less likely that they will use your guides or manuals in the future.

These issues arise because conventional word processors present content in a rigid layout, designed around the printed page rather than the monitor, with headings and images in fixed positions relative to text.  You may think the answer is simply to distribute the materials in printed form.  But this costs money, wastes time getting the materials to the readers in the post, and damages your organisation's environmental credentials by wasting trees.

Now imagine there was a word processor designed for the computer monitor rather than the printed page.  One that ensures your opening text and image are visible as soon as the reader opens the document.  And one that keeps important diagrams visible while the reader scrolls through text; delivering the correct image along with each section of text.

Meet FlexiWriteTM, the world's first word processor designed for the computer monitor.  FlexiWriteTM also lets your readers scroll through text while keeping the headings visible.  So they can remind themselves where they are in the document without having to scroll back up to the top of the page.  Compare that to a conventional word processor, where headings can even end up on different pages from the content to which they relate!  Because FlexiWriteTM is designed for the monitor rather than the page, it spreads content across the monitor, making full use of the space available.  It does not unnecessarily hide content above and below the monitor, as inevitably happens with page-shaped conventional word processors.  Best of all, because FlexiWriteTM is free, you know anyone can read your documents without having to spend money on software, and because it's available as a JAR program you know anyone can read it no matter what desktop/laptop operating system they are using.

Here at FlexiWrite, we believe that the dream of the paper free office has not been realised because conventional word processors are designed around the printed page and not the monitor. Yet many of the documents produced in them will never be printed.  And many more will only be printed because the on-screen reading experience from a conventional word-processed document is sub-optimal.   We are sure there are many other uses for FlexiWrite besides the examples above.  Why not get in touch via Facebook or LinkedIn (links to the left) and let us know how FlexiWrite helps you and your readers?